Build Log Week 26, 2025: Testing ad campaigns for Puppet Generator

I started this week by running ad campaigns. Facebook ads did generate traffic, but with a very high bounce rate and almost no signups. Google ads, on the other hand, brought in much warmer traffic. Around 20% signed up for a free user. Therefore I canceled the Meta ads after a few days.

Out of the first 25 new signed up users, none upgraded. No users made more than 2 puppets.

After a few more days, I still got a decent free signup rate, but nothing that justified the ad spend. Around 800 visitors turned into 60 free plan users, but no upgrades.

Later this week I decided to completely remove the free plan. Still not very optimistic about getting enough signups to make the campaign profitable. But I’ve learnt a lot by tweaking and testing different campaigns to get warm traffic as affordable as possible. At least I got free users to try out my app, which was interesting.

Next week:

I will be busy with many todos, so not many goals next week.

• Remove free plan and see if this pushes anyone to pay. Resume Google search ads.
• Last week at summer job before three weeks of vacation. Try to relax.